HERE’S THE NOT-SO-OBVIOUS KEY TO BUILDING PROFITABLE RELATIONSHIPS…
And what to write when you want make more money without losing your subscribers.
“What struck me was how deeply he threw himself into the job, reading as much of my material as possible, engaging me in conversations and meetings…”
AND THE “SECRET” TO SCALING AN ONLINE BUSINESS IS…
…waiting on the other side of your email list. When you can discover the reason your prospects buy, you can transform your email list into a steady stream of scalable profit.
Find out how to inflict pain for your prospects greatest pleasure.
Where to look, or rather what to watch, to gain insights into what your prospects want from you.
How to transform the cesspool of social media into golden streams revenue.
I help scale online businesses through email and more
If you’re a coach, consultant, expert, ecommerce entrepreneur, or offer owner then you might want to…
- boost your profits with emails your prospects can’t wait to read
- create an abandoned cart sequence to win more sales
- segment and personalize your list to make your emails more meaningful
- see if your emails are landing your prospects primary inbox
- create a short win-back sequence to make sales when someone unsubscribes
- increase the amount of emails you’re sending to your list
- hit that 6,7, or 9 figure revenue mark
You can use email marketing to bring out the best in others by transforming profitable relationships into generosity, word by word.
…because you know why your prospects keep coming back.
“Time is lost when we have not lived a full human life, time unenriched by experience, creative endeavour, enjoyment, and suffering.”
– Dietrich Bonhoeffer – Pastor, Prophet, Martyr, Spy
HERE’S WHAT I’M ALL ABOUT
WHAT I STRIVE FOR when I deliver copy to my clients. “That was a good email you sent yesterday. I’m getting emails from my subscibers telling me how they look forward to my emails.”
I’M MUCH MORE THAN AN EMAIL MARKETER. I’m positioned as an email marketing expert, but that’s not the “limit” of my marketing knowledge. I want to overdeliver, so I keep expanding my knowledge. You can find more on than in the ‘Self-Growth” section below.
I HELP ONLINE BUSINESS OWNERS give their prospects a reason to open and buy through email. As your email list grows, your business will scale too. Your email is isn’t “just” a list of emails, it’s names and addresses of real people – real buyers.
TOO MUCH OF OUR WORLD IS DECIDED FOR US. I want more people to know they have the power of choice. You are not left to yourself, you have a choice. This is more than petty “options.” If someone gives you two options there’s probably a third way.
Here are some of the things I value most
Self-growth
“He is the man who experiences a sense of control over his destiny because of the confidence which he has in his constant mental growth. While he might specialize in his productive activities he never allows this specialization to blot out the rest of reality. He continually seeks knowledge even beyond the confines of his profession.”
Michael J. Oliver, The New Libertarianism: Anarcho-Capitalism
- when you’re selling something that improves someone’s life, especially their mind, you’re helping them become more than than they are
- you shouldn’t be afraid to tell stories, share your experiences, or even tell your prospects what their future could be like
- Growth is an expansion of yourself and others. The more everyone grows the better we leave the world.
Open, Honest, and Direct Communication
“Individual thought is mostly the result of collective thought and of interaction with other people. The language is entirely collective, and most of the thoughts in it are. Everybody does his own thing to those thoughts – he makes a contribution.”
David Bohm, On Dialogue
- When your emails are more specific, you sell more
- Give your prospects a choice about what their life could be like versus what it could look like without you, it’s open, honest and more persausive
- Better marketing always comes from more than one person’s perspective
Voluntarism / Non-Violence
“The only proper use of violence is to defend person and property against violence, that any use of violence that goes beyond such defense is itself aggressive, unjust, and criminal.”
Murray N. Rothbard
- I won’t write anything that doesn’t leave the world in a better place
- Every contract, and every sale must protect each person’s body and private property
- It’s counter-intuitive, but when you write like a friend, you give your prospects a choice, then you make more sales.
Generosity
“He who supplies seed to the sower and bread for food will supply and multiply your seed for sowing and increase the harvest of your righteousness. You will be enriched in every way to be generous in every way, which through us will produce thanksgiving to God.”
2 Corinthians 9:10-11, ESV Bible
- Writing to your list every day IS being generous. If you’re giving them valuable, entertaining stories you’re working your land. The fruit will come.
- Working harder, and more efficient than others without expectation is generosity.
- Creating and selling offers your list looks forward to buying won’t “burn-out” your list. It will multiply your “seed”.
You have the power to shape the future…
“Do not let your fire go out, spark by irreplaceable spark in the hopeless swamps of the not-quite, the not-yet, and the not-at-all. Do not let the hero in your soul perish in lonely frustration for the life you deserved and have never been able to reach. The world you desire can be won. It exists.. it is real.. it is possible.. it’s yours.”
Ayn Rand, Atlas Shrugged
- Copy is powerful. It shapes the future, and it drives action.
- However long you’ve been writing to your list, keep writing, you can turn a profit.
- I believe the strongest offers are those we truly believe in. They hold those things that we desire from the world.
